Do you wanna know more about SEO and learn SEO on your own? If yes, then you at the right spot, as here we’ll tell you “What Is SEO” and how you can easily drive traffic to your new blog/website. Actually, its a great beginner guide to polish your knowledge on SEO (Search Engine Optimization).
When we talk about free organic traffic, SEO comes in our mind because SEO helps us in getting tons of free organic traffic from the search engine like Google, Bing, and Yahoo.
But wait! Is that easy to rank your pages and keywords on the top of the search results when there are billions of websites and blog available out there on the Internet?
The answer is yes! Why not, but it’s not that easy. Nowadays SEO is not everyone’s cup of tea and nowadays SEO is super competitive.
When we talk about serach engine Google comes in our mind as it is more flexible and provide better user experience. You may have heard that Google is rolling out new algorithms and cause ups/down in the ranking of website and blog.
Then how you’re going to do SEO and rank your website and pages in this super competitive SEO world.
Don’t worry we have got your back as here in this post, we have featured a Definitive Guide To SEO along with that we’ll also tell you how to drive traffic to a new blog/website easily.
Before moving further we should have an idea about what is SEO and how it works.
So let’s get started here..
- 1 What Is SEO?
- 1.1 The Types Of SEO
What Is SEO?
Search engine optimization (SEO) is basically a process to optimize your website and its content to be visible in search engines such as Google, Bing, and Yahoo. SEO also helps you to rank your web pages on top of the search results and sends tons of organic traffic directly to your website.
There are many aspects of SEO, from the words on your page, to the way other websites give links to you. Sometimes SEO is just about making sure that your website is structured so that search engines understand it better and you can get more potential visitors and customers. SEO is not just about creating easy-to-use search engine sites. SEO is also about making your website better for your visitors too.
By doing performing proper SEO optimization, you can attract visitors from all over the world, but here, if you really want them as potential visitors, you must provide a better user experience on your website or website.
SEO is important for many companies because when people find your business through a search on the web and find what they are looking for, you can attract many new visitors so they can earn more. If you are not in a web search, an opportunity is lost of getting the potential customer for free.
SEO is often part of a global online marketing strategy and complements other tactics such as social media marketing, content marketing, etc.
Why Do Your Website/ Blog Needs SEO?
Most of the Internet traffic is being used by popular search engines Google, Bing, and Yahoo! Although social networks and other types of traffic can generate traffic to your website. But no doubt, search engines are the most important traffic generation method for all the webmasters out there.
This is true that your website provides content, services, products, information or something else by using SEO (Search Engine Optimization) you can bring traffic to your website/blog easily.
Search engines are unique because they allow targeted traffic: people looking for what you offer. Search engines are one of the most popular ways that make this possible. If search engines can not find your site or add content to their databases, then for sure you will miss out incredible opportunities to attract traffic to your website or blog.
Search queries (words that users type in the search field) have extraordinary value. Experience has shown that search engine traffic can bring leads to websites. The targeted website traffic can provide unparalleled publicity, revenue, and visibility over other marketing channels for free. An investment in SEO can offer exceptional returns compared to other forms of marketing and promotions.
I thought now you may have some idea about the outcomes of SEO and why you should focus on SEO for your website or blog.
Why Search Engine Can’t Find Your Website On Web Without SEO?
Search engines are smart, but they do need our help. Major search engines like Google, Bing, and Yahoo are constantly improving their algorithms in order to crawl the web more deeply and efficiently.
But in today’s world, the functions of the search engines are actually limited. While good SEO Campaign can generate thousands of visitors and more attention, while the black-hat SEO can bury your website or blog in search results and then you visibility is low in such kind of Search Engines.
The Internet is becoming increasingly competitive and SEO companies have a clear advantage over their visitors and their customers. So its really important to optimize your website or blog for SEO so that you can find more opportunities through it.
How Does SEO Actually Works?
Just keep one thing in mind the working of SEO is quite complex and It would take for me to explain the whole process. But don’t worry here I’ll make you understand how does SEO (Search Engine Optimization) work.
First, it is important to know that Google is responsible for most of the traffic generated by the search engines (although the real numbers still contain sources). This may vary from one place to another. However, Google is probably the main player in the search results for which your company or website wishes to appear.
If you are talking about Google or any other search engine you are currently using, they have a bot called Web Crawler, which collects all the information about the topics asked by a user on the Internet.
And after gathering all the information the crawlers simply bring results in order to build the index. Then the index will undergo algorithms in order to match your query. Simply after gathering all the information the crawlers easily bring results to build the index. And after that, the index generally undergoes algorithm in order to simply match the search query of a user.
Let’s take a simple example here like if we are looking for a term, “What Is SEO”. We just put our keyword or this phrase right in the search query box and then we’re going to get results for that.
So for this term, we have got a whopping 4.4 million results for a single keyphrase. So we just type a keyword and we get results from Google and that’s quite impressive. Actually, we have got 4.4 million pages in just 0.61 seconds, now you have an idea of how fast a search engine actually is.
Regardless of the search engine used, the search results change constantly. Google has recently updated a lot of information on categorizing websites based on many ranking factor. And you will be amazed to know that Google uses more than 200 Ranking factors for any website, blogs or pages.
Many of the simplest and most profitable ways to rank your pages in search results have become extremely hard in recent years. Like what was working in past it’s not actually working now. So you need to be very selective and get updated with all the latest SEO tricks and tips.
More Detailed Insights On How Search Engine Works? (Few Ranking Factors)
And if you some deep knowledge of how SEO works then you can related the passages given below.
So you’re curious about How does Google determine which pages rank higher? How to get all this valuable traffic to your website?
The algorithm of Google is very complex and I will share some links with those who want to deepen the Google ranking at the end of this section, but at a very high level:
- Google looks for pages that generally contain relevant and high quality information about the researcher’s request.
- Serach Engine Bot generally determine the relevance by “examining” (or reading) the content of your website and (through an algorithm) verifying that this content is relevant to what the search engine is looking for, based mainly on the keywords it contains and many more factors as well.
- Search Engine Crawlers also looks for how people interact with your site (find the information they need, stay on their site or return to the search page to click on a different link, or just ignore their list on your site). Google consider all these things as a ranking factors.
- They also look for the speed of your website speed and “Mobile Friendliness” as well.
- How many unique content does your website or page have and really they hate the copied and plagirised content. So make you sure you avoid all these things.
Actually there are hundreds of ranking factors that are considered by Google’s algorithms in response to searches. Google actually looks for more than 200 ranking factors. They are constantly updating and improving their process so we make we come-up with the right things.
The Types Of SEO
As per the webmaster there are actuallt three types of SEO (Search Engine Optimzation). They all are listed below:
- Off-Page SEO
Let’s have a brief introduction to these three important parts of SEO. Generally the On-site and On-Page SEO are somehow same but we have explained them seprately. So let’s get started here.
Basically, the on-apge SEO are the elements that is done on your website. These are the things over which you have total control. That truly indicates that you can work to improve these factors over time by following the best practices in SEO. This goes beyond your content marketing, but also deeper levels of your website’s HTML code.
So here are some SEO factors of on- page that can help you improve your search ranking:
- Title tag: The title tag of each page informs search engines right about your page. You must have up to 70 characters for title tag, including the main keyword inthe title tag.
- Meta description: The meta description of your website informs the search engines about the content of each page. Just assume some got your content on search engine and you optimize your Meta Description then visitors is more likely to click. And the meta description should also include your keyword and also contain enough details about your content.
- Heading Tags: Bascially, the optimization of heading matter a lot. The heading optimization not only make it easier to read the content, but also improve your SEO. You can use the H1, H2 and H3 tags to help search engines better understand the content. Try to repeat your keywords in H1 and H2 Tags.
- Internal links: By creating internal links or hypertext links to other content on your site, let’s search engine crawl your content again and that’s helps then in understanding your content better. Try to give relevant like to the products and services you are writing about.
- Image Optimization & Alt Tags: If you use images on your website or in the content of your blog, you should optimize your images. This really helps the search engines to better index your images. You should include your keyords in the alt tag.
If you strategically place your SEO keywords and phrases right on your pages, it is important to avoid over optimization. Google and other search engines penalize your page when you try to over stuff keywords in your content.
You also want to make sure that each content contains only one or two keywords. You can do one thing just include the LSI keywords in your content. And actually, it helps search engines to understand your content in a better way.
Although the content of the website plays an important role in the ranking of your search engines, it is also important to consider the architecture of your website. You want to use a website design that allows search engines to scan or analyze your pages and content. Creating internal links between your pages and creating a sitemap can help you explore your site and help search engines better understand your content.
So let’s move to another types of SEO.
Here this On-Site SEO Optimization is beyond the keywords and title tags. Actually we have listed the factors that can affect the ranking of your site, such as:
- Page Load Speed
- Mobile optimization
- Page URL structure
- Robot.txt files
- Page Metadata
- Website Loading Speed
There were too many other factors that influence the search engine optimization of the page and affect its rankings. Therefore, you must optimize them for a better ranking in the search engines. You should look out for these factors that I have listed above and you would be able to get better search engine rankings.
Nowadays, Google is dropping the ranking of a website that is not fully mobile optimized and that we live in the era of mobile devices so it is important to have our website fully mobile optimized. Make sure your website is optimized for mobile devices as well.
The SEO that is performed outside the website is generally known as off-page SEO. In this case, all actions are taken outside your website. And all these actions will be executed to improve the ranking of your search engine directly in the SERPs.
Here you can do Off-Page SEO optimization to increase and improve search engines, as well as relevance, reliability, and authority of your website as well. Things like Backlinks, Social Share, blog guest posting and more come under off-page SEO. Getting backlinks from high educational sites can really help us in boosting our Alexa ranking.
Since all .edu domains have a greater authority of domains, your link to these sites will have a higher rank for you and will provide a lot of free traffic to your site. There are also external rating factors that you must review and update.
These are some of the various Off-Page SEO factors that can affect your overall SEO:
Trust: Trust is becoming an increasingly important factor in the ranking of the Google Search Engine. And in this way, Google determines if you have a legitimate website that visitors can trust. One of the best ways to increase trust is to create high-quality backlinks from authorized sites and educational websites as well.
Links: One of the most popular methods to do off-page SEO is building quality backlinks. You must be careful here because spam sites with links are a quick and easy way to ban your site in the search engines. Instead, take the time to establish relationships with influencers in your niche and come up with quality content ask them to link back to you.
Social Signals: Another important factor in off-page SEO is social signals. And you should know it when it comes to SEO, you want to look for quality measures for influential people. The more quality content you publish, the more likely it is that others will share your content on trending social media channels like Facebook, Twitter, and LinkedIn. And trust me search engine always lookout for social shares and it’s quite good for overall SEO.
Although you can not directly control what is happening outside of your website or blog, you can increase your chances of improving off-page SEO by simply creating quality content that is valuable to others.
The more relevant and interesting your content is, the more likely that other users will link to your content and share it on social networks. The more people trust your content, the more familiar search engines will become with your content. And that truly indicates that you can get better SEO rankings in the SERPs.
Now you have known about the types of SEO and how to do them effectively in order to rank higher in the SERPs. So, let’s move to another section of this SEO guide.
Types Of SEO Practices:
We all know that there is always two faces of a coin and there is always pros and cons associated with almost everything in this Internet age. Same here in the case of this Search Engine Optimization practices as people perform white-hat SEO as well as Black-hat SEO. So let’s understand what they actually are.
When it actually comes to SEO organizations are interested in black-hat SEO to quickly classify their content and make money in a short time. Black Hat SEO includes tactics aimed at optimizing content only for search engines.
This means that organizations do not have human visitors to read and navigate the content of their website. These organizations will fold or break the rules to improve their ranking on the sites and make quick money in an illegal way and that’s is not actually recommended for you guys.
In the end, this kind of SEO approach produces pages that are often difficult to read and look like spam. Although websites may rank higher than those that have been optimized properly, these websites are often punished or banned by search engines quite quickly.
But for you, we never recommend going with this black-hat SEO practice as it may lead you to some serious trouble and your website may get penalized by search engines.
On the other hand, White Hat SEO is an effective way to optimize your website for search engines and create a sustainable online business in a fair way. This search engine optimization approach involves the target audience that generally clicks and reads the content of the site.
The main objective of this type of SEO is to simply create the best possible content on a website that is easy to read and navigate, respecting all the rules of search engine optimization and various search engines like Google, Bing, and Yahoo.
While it is important to know that Black Hat SEO tactics can help you to get quick results. But if somehow search engine find out that your website is optimized for black-hat SEO then it may get banned by the search engines as well.
White-Hat SEO is the only way to create a sustainable online business that generates more organic traffic over time and mainly follows the best practices in SEO and create effective content that your visitors find useful.
Now you have known all the basic things about SEO. But now it’s time to know how you can drive more traffic to your new website/blog in a super easy way. So, let’s get started with it.
How To Drive Traffic To A New Website/Blog In 2019
When it comes to driving traffic to a new blog or website, it’s not that easy. As in the starting, you don’t know how to manage all things effectively. But don’t worry we are here to help.
If you have a new website/blog and you don’t know how to drive traffic to your new blog/website then don’t worry we have got your back here. We’ll tell you how to drive traffic to your new blog/website in a super easy way.
Actually there are 1.24 billion websites around the world. It’s a lot of competition, but remember we are not attracting all of them. Your goal is to get more visitors who are interested in your niche/category. Below, you will find some simple and free ways to increase the relevant traffic right to your website.
10 Proven Ways To Drive Traffic To Your New Blog/Website In 2019
- Improve Performance (Website Loading Speed)
The website loading speed is one of the most important factors in SEO but many people forget it. As we all know that nobody loves slow loading website and if your website is slow then visitors may bounce back from your website. Google also hates very slow websites and it does affect your overall SEO.
First, check if your site is slow and you can check it by using many free tools available out there in the market. The best of all you can use Google PageSpeed Insights. As it will tell you how much time your website/page takes to load. And the best part is that it will also show you the reasons that are slowing down your website. Just optimize them and improve your loading speed.
2) Keyword Research (Use Long-Tail Keywords)
Most people have heard about keyword research and its importance. Because Keywords can help us in bringing the right kind of visitors to our website/blog. So it’s really important to do some keyword research for your post and then publish it with proper optimization.
Nowadays, please don’t use short term keywords as they are super competitive. Instead of using them you can use Long Tail Keywords to perform well in the SERPs as they are less competitive.
And the best part is that you can do your keyword research by using free tools like UberSuggest and Google keyword planner.
3) Create Unique Content Regularly
We all know that content is the king in the SEO world. Any blogger who wants to succeed must create unique and solid content for its visitors. The more you can write, the better the blog will be and try to come up with the best post ideas.
Google likes a lot of content on a website and gets a higher ranking with higher content. But we all know that quality is better than quantity so it’s really important to post quality content for your visitors.
You should create long posts as they generally perform better. You should write a post greater than 1800 words as it is recommeded by webmasters like Brain Dean and Neil Patel.
4) Indexing (Index New Posts)
What most people do they constantly forget to index new blog psot in Google and Bing. and really it’s a mistake as Google may take weeks to find your new blog post.
When you are just publishing a new blog post, you must inform Google or Bing that the page exists and index your post. If you index your post on the search engines that the crawlers will index it quickly. When finished, the page is indexed then it will show in SERPs earlier.
When writing your new article, you should include as many relevant internal links to other pages on your website as possible. The robots will also explore your content and try to understand the topic well.
In order to index your post just go to webmaster tools of Google or Bing. and just go there and submit your new post URL in the index section.
6) On-Page SEO
We all know that SEO can help us in driving tons of free organic traffic. And it’s a better idea to optimize your content and page well. You should perform the on-page SEO very well.
The On-Page SEO includes creating high-quality content that your audience loves to lead, optimize title tag, writing meta-description, using heading tags, internal links, short URL, keywords in the title and heading, image optimization and many more.
The On-Page SEO tactics is easy to do but it takes some time to see the results.
7) Publish Content On Social Networks
Social media is one of the most popular free marketing tools and they play a role in generating traffic to your website. Use Facebook, Instagram, and LinkedIn to promote blog posts and other useful content on your site and drive traffic from there.
Creating useful content is free and not as difficult as it seems just share it on social media channels like Facebook and LinkedIn. And from there you can drive more traffic right to your blog/website easily.
8) Use hashtags
Simply by adding hashtags to articles that promote your site’s pages and blog posts, you can extend your reach beyond. And using these hashtags you can drive more traffic to your website for free.
But make sure you use proper hashtags for your website content so that you can get a potential visitor to your website.
9) Start email marketing
You may have heard it somewhere “money is in the list” yes, it is true. Simply sending newsletters regularly and sending promotions by email is the best way to keep in touch with your customers.
And also it can help you driving direct traffic to your website. Just provide useful information and links to pages on your site so that user can reflect back to your website easily.
Just make sure you do not constantly bombard your readers with emails. Otherwise, your customers will unsubscribe, delete or cancel the subscription and that can lead to losing a potential customer. Also, carefully consider the topics in your emails.
You can use free email marketing tool like MailChimp in order to automate the email marketing process and get more leads.
10) Guest Posting
No doubt, guest posting is one of the traditional and the best ways to drive more traffic for free. And the best part is that this method is always free, but you must reach out your niche influencer and provider them a powerful guest post.
You can also be a guest blogger. Identify the influencer in your niche and just target audience that is relevant to your business. See if you can add a post to their blog with a link to your website. Make sure that your content is relevant and useful for their audience so that it can be exchanged without problems. So in this way you can drive free traffic using guest blogging for free.
So these are the top 10 proven ways to drive more traffic to your new blog/website.
The Final Verdict:
As of now, you have learned more about SEO and how it works, you can now edit your website to improve your SEO and improve your ranking on the search engine results page as well. Just Keep in mind that many factors influence your SEO ranking, but the most important thing is that always come up with quality content for your visitors and understand them better.
Remember, search engine optimization takes time to show its magic. You will not enjoy the benefits of SEO overnight have patience as SEO is a time taking process. It may even take months to enjoy the results of your hard work. Follow the best SEO practices creating high-quality content intended to help your visitors. This is the best way to create a profitable and long term online business that will bring free organic traffic to your website/blog.
We hope you enjoy readin this guide. Please drop a comment below, and tell which SEO strategy you’re going to use from this guide. And if you liked the post, then please give us a moment to share this post on all trending social media channels like Facebook, Twitter and LinkedIn.